Clean and Simple Is the New Luxury in Skincare

The demand for fragrance-free skincare products is growing quickly. Consumers want gentle, effective solutions with minimal ingredients. Wipes are no exception. Dermatologists often recommend unscented products for people with sensitive skin. This includes babies, seniors and anyone with eczema or allergies. At AHC, we have seen rising interest in fragrance-free wipes across our global B2B clients.

Our most requested formats include 99 percent and 99.9 percent water wipes. These wipes use purified EDI water and are free from alcohol, fragrances and known irritants. Brands aiming to meet these demands must reformulate thoughtfully. They must reduce harsh preservatives and fragrance loads while preserving efficacy and shelf life. This shift is not a trend, it is a transformation in the personal care market.

Why Fragrance-Free Matters More Than Ever

Fragrance is the number one cause of cosmetic contact dermatitis worldwide. According to the American Contact Dermatitis Society, fragrance-related allergies affect more than 10 percent of adults. Because of this, global consumers increasingly read ingredient labels before buying wipes. They now seek mild, dermatologically tested formulas that are safe for even the most sensitive users.

Newborn skincare, senior hygiene and facial wipes are especially impacted by this trend. Retailers in North America, the EU and Southeast Asia report increased demand for sensitive lines. Private-label buyers are prioritizing wipes with clean certifications, low allergen potential and clear claims. AHC offers multiple compliant bases, including fragrance-free, preservative-free and alcohol-free formulas. These are developed to meet both safety expectations and performance needs.

What Makes a Wipe Truly Safe for Sensitive Skin?

There is no universal definition for “sensitive skin wipes.” However, most dermatologists recommend avoiding the following ingredients:

• Synthetic fragrances

• Alcohol (ethanol)

• Harsh surfactants like SLS

• Parabens or formaldehyde releasers

• Essential oils with allergen risks

At AHC, we help brands develop wipes free from all the above. We also use ultra-soft, nonwoven fabrics tested for skin compatibility. Our 99 percent and 99.9 percent water wipes use only purified water and mild food-grade preservatives. These are ideal for babies, face care, or daily refreshing.

For added soothing effects, we can include ingredients like panthenol, allantoin, or chamomile. Each formula is tested for mildness, effectiveness and long-term safety. Retailers appreciate that our claims are backed by real test data and in-house QC systems.

OEM Innovation and Market Readiness with AHC

At AHC, we do more than manufacture wet wipes. We work closely with brands to design sensitive skin products that stand out. Our OEM capabilities cover formulation, fabric selection, preservative systems and regulatory testing. Whether you need a minimalist 99.9 percent water wipe or a functional facial wipe for eczema-prone skin, we can support it. We also offer recyclable packaging and travel-friendly formats. Many of our clients choose soft-touch film packs or embossed caps to reflect a premium clean image.

“The future of skincare wipes is transparent, tested and tailored. At AHC, we are building that future with our clients every day,” — Molly, Head of Product Development at AHC

As leading wet wipes manufacturers in Asia, we support global brands entering the sensitive skincare space with proven formulations and full-service support.

Let’s Build Your Fragrance-Free Wipe Line

AHC is a trusted OEM partner for some of the world’s top personal care brands. We specialize in fragrance-free, hypoallergenic and clean-label wet wipes. From R&D to final delivery, we provide support at every stage. Contact us to explore how we can co-develop the next generation of gentle yet functional wipes.

sales@amhygienics.com

+86-0573-85858389